It's fAIke

 Look at their hands.

The shark cage

Wasn't shark proof.

(Sorry, Hooper.)

The price goes up if it's still on fire or smoking.

 Every time a news broadcast features a reporter using a burned home as a backdrop, the owner should be paid.

This meeting could have been an email.

That opera could have been a play.

(Both would have been better for it.)

But where's the light coming from?

 The same place as the music.