It's only fair.

Every month it seems like there's something new that you can die from, or some new cause to take up arms for (well, not literally take up arms for, but you know what I mean), and many, if not all of these, have their own ribbon.  Yet, if you ask people, they'd probably come up with three right away (pink, red, and yellow), and then be at a loss to come up with anything else, possibly throwing out random colors but not knowing the causes associated with them. I think that there's an opportunity here to get the word out, and make a little money.  Stores already sell things for breast cancer awareness and whatnot, so why not have a rotating collection of products promoting whatever that month is about.  They wouldn't even have to go all out on the t-shirts and stuff, but could focus on things like pens, pencils, watches, ribbon pins, ties, bracelets, charms, beads, or other small items where the proceeds would go to that specific foundation/cause. That way, the cause/issue would be brought the forefront, if only for a month, and let's face it, some of these things really need curing, or at least supporting. You could also probably depend on there being at least one group of people who, if the pin, charm, or bead route was taken, would make it their mission to collect them all.  Anyway, it's just a thought, and as the title says, it's only fair.  One cause should not rule them all.