Ruminations on rats and religions.

Not too long ago I noticed that the ads for Filtrete and American Family Fitness use the same music. Now I associate rats and impurities in the air with working out. I don't think that's what I'm supposed to think, but I can't help it. It's like when that old Kelly Clarkson song that sounds like another song would be played at the store and I'd start singing the words to the wrong song. The same thing used to happen when they'd play that Jessica Simpson song instead of "Jack & Diane" too.

Moving along...

I always think the Scientology ad, that I've now seen several times, is about the environment instead of Scientology. I keep expecting to be told to save the rain forest, to preserve the habitat of the giant panda, or how I can help keep the Earth beautiful and maybe get a free t-shirt. I have yet to even think about looking at the website at the end of the ad because the last part starts to creep me out and I feel more than a little betrayed. It does make me want to help the Earth, though.

Continuing on...

Even though I'll never go to it, I think that the ad for the Creation Museum is really pretty, though it does remind me of some of the United Airlines ads that I like to watch since they both employ that cut paper style of animation. Every time I see the ad, I forget what it's for until the very end because I think that it feels more like a short film than an ad and I always have to be reminded that it's for the Creation Museum and not just some random short film that got thrown into the broadcast mix by accident.

But what does it all mean?

These ads are not working. They might make me remember what's being advertised, but if the message either gets jumbled up with another, or makes me think of something else entirely, then I wouldn't say that they're successful, would you?